We transform Sales Challenges into Clarity and Tangible Outcomes

Background
Our Trusted Clients
Honda
Acura
Urrea
Universidad Iberoamericana
FMC
Skarch
Mega
de la Rosa
Omnilife
Boehringer Ingelheim
Sophia<br />
El Informador

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With more than 24 years driving the success of +200 brands, we offer much more than insights. Our commitment and strategic vision allow us to transform every discovery into concrete action plans and continuous support. We focus on generating real and lasting results, ensuring that every strategy strengthens the growth of your brand.

24

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Years of experience
200

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Brands
10

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Countries
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Gain Value and Results Quickly

Comprehension

Understanding

Together, we will comprehend and define your brand’s position and its current ecosystem of results. Our experts develop a diagnosis based on shared knowledge and a deep understanding of the people who make up your target markets—this will be our starting point.

Action

Planning

We will define the strategic position you should leverage according to market opportunities, industry trends, and economic factors. We identify value and clarify communication channels, shape the narratives of your offer, and even address pricing and support in negotiations with key stakeholders of your brand.

Understand

Action

We design actions and monitor them, adjusting processes to dynamically and continuously guide the tactics that will lead us to achieve the desired results. We support your marketing processes holistically through consultative advisory—not only in advertising or social media, but also in the commercial protocol of your sales force, the oversight of narratives, and the activation of discipline among the commercial players of your brand.

Some Highly Specialized Services

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SUPPORTING YOUR COMMERCIAL DECISIONS

If you already have definitions, plans, and insights, we can also add value

We have a business unit dedicated to designing specific actions such as special promotions, branch openings, or any commercial challenges you may be facing. We bring value through a broad perspective gained from over 24 years of studying various industries and different consumer cultures.

BUSINESS WITH USA

And from the United States of America to other countries across the Americas

We have dedicated teams that allow us to support you in your market validation process, product design, pricing, manufacturing, and commercialization. Whether you plan to export or import, you can move confidently toward your goal with us.

PARTNERSHIPS AND SPONSORSHIPS

Brand Sponsorship Boost

We have an exclusive team dedicated to defining the economic value of sponsorships and fostering networking to generate long-term partnerships with a strong commitment to measuring your results. Our partnerships are focused on growth and results. We measure the ROI of your investment among other indicators.

COMMERCIAL TRAINING AND BEST PRACTICES

Salesforce as a driver of results

We offer a series of workshops, courses, and commercial support formats designed exclusively to strengthen your brand’s commercial area. These efforts are not isolated, so they can evolve into professional support for your executives. We professionalize the way you build business relationships through metrics, knowledge, and experience.

Success Stories

Each experience reflects our commitment to offering strategic solutions that make a difference.

Discover how we have helped our clients make decisions confidently and achieve tangible results.

HONDA CRV

Callenge

Honda tasked us with setting the launch price for their CRV SUV in 2001 when they only marketed ACCORD and CIVIC models.

Results

Thanks to our evaluation and launch strategy, we established a price that propelled the CRV to become one of the brand’s best-selling models. Honda continues to trust us as their strategic ally.

BOEHRINGER INGELHEIM

Challenge

Identify precise segmentation of veterinary doctors in Central America and the Caribbean, by species and type of office.

Results

After analyzing different countries, our research identified key characteristics of each segment, thus optimizing commercial efforts and increasing profitability.

Each experience reflects our commitment to offering strategic solutions that make a difference.

Discover how we have helped our clients make decisions confidently and achieve tangible results.

OMNILIFE

Challenge

Analyze the US market to identify suitable segments and evaluate the optimal location for a new plant.

Results

Our evaluation provided precise data that enabled market viability decisions and clear strategic investment choices for our client.

Voices of Trust

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Collaborating with LAMARCALAB has reminded us of our identity as an institution, provided a strategic perspective on our activities, and enabled us to make data-backed decisions. The future now feels closer and more manageable.

Mtro. José Olivares Lira
Quality and Innovation Director at Universidad Marista de Guadalajara

LAMARCALAB is a strategic partner who views the Ibero León brand from an external perspective within a local, national, and global context. They drafted innovative methodologies tailored to us to generate substantive and formal knowledge for timely decision-making, aiming for both present and future.

Dra. Ivonne Jeannette Pérez Wilson
Communication and Institutional Linkage Director at Universidad Iberoamericana León Guanajuato

Our partnership with LAMARCALAB on FIM GDL and Portamérica has enhanced our understanding of our audiences and the value of the information our events generate, helping us establish stronger commercial ties with clients, partners, and sponsors.

Sergio Arbelaez Ospina
UDG Music Coordinator and FIM GDL Director

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Sharing Our Knowledge

We offer the knowledge that powers our strategies. Explore our resources, understand our thought processes, and discover how we can add value to your enterprise.

Download our LATAM PETS report: Home Consumption Trends and Dynamics, spearheaded by Sergio Rodea and coordinated by Gustavo Casillas, quantitative analyst.

UNLOCK YOUR BRAND’S POTENTIAL ® LATAM PETS: Home Consumption Trends and Dynamics

Users
+2500 Downloads

Our Podcast

Beyond our reports, our podcast is another way to share the ideas that drive our projects. Listen to how we address current challenges, analyze trends, and share strategies that make a difference.
Episode #10:
PORTAMERICA: El Festival que Revoluciona la Música y la Gastronomía en México
Listen on Spotify
Watch on Youtube
Listen on Spotify
Watch on Youtube

News & Blog

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