Meet Us
With more than 24 years driving the success of +200 brands, we offer much more than insights. Our commitment and strategic vision allow us to transform every discovery into concrete action plans and continuous support. We focus on generating real and lasting results, ensuring that every strategy strengthens the growth of your brand.
Gain Value and Results Quickly
Understanding
Together, we will comprehend and define your brand’s position and its current ecosystem of results. Our experts develop a diagnosis based on shared knowledge and a deep understanding of the people who make up your target markets—this will be our starting point.
Planning
We will define the strategic position you should leverage according to market opportunities, industry trends, and economic factors. We identify value and clarify communication channels, shape the narratives of your offer, and even address pricing and support in negotiations with key stakeholders of your brand.
Action
We design actions and monitor them, adjusting processes to dynamically and continuously guide the tactics that will lead us to achieve the desired results. We support your marketing processes holistically through consultative advisory—not only in advertising or social media, but also in the commercial protocol of your sales force, the oversight of narratives, and the activation of discipline among the commercial players of your brand.
Some Highly Specialized Services
SUPPORTING YOUR COMMERCIAL DECISIONS
We have a business unit dedicated to designing specific actions such as special promotions, branch openings, or any commercial challenges you may be facing. We bring value through a broad perspective gained from over 24 years of studying various industries and different consumer cultures.
BUSINESS WITH USA
We have dedicated teams that allow us to support you in your market validation process, product design, pricing, manufacturing, and commercialization. Whether you plan to export or import, you can move confidently toward your goal with us.
PARTNERSHIPS AND SPONSORSHIPS
We have an exclusive team dedicated to defining the economic value of sponsorships and fostering networking to generate long-term partnerships with a strong commitment to measuring your results. Our partnerships are focused on growth and results. We measure the ROI of your investment among other indicators.
COMMERCIAL TRAINING AND BEST PRACTICES
We offer a series of workshops, courses, and commercial support formats designed exclusively to strengthen your brand’s commercial area. These efforts are not isolated, so they can evolve into professional support for your executives. We professionalize the way you build business relationships through metrics, knowledge, and experience.
Success Stories
BOEHRINGER INGELHEIM
Challenge
Results
After analyzing different countries, our research identified key characteristics of each segment, thus optimizing commercial efforts and increasing profitability.
OMNILIFE
Challenge
Results
Our evaluation provided precise data that enabled market viability decisions and clear strategic investment choices for our client.
Voices of Trust
Collaborating with LAMARCALAB has reminded us of our identity as an institution, provided a strategic perspective on our activities, and enabled us to make data-backed decisions. The future now feels closer and more manageable.
LAMARCALAB is a strategic partner who views the Ibero León brand from an external perspective within a local, national, and global context. They drafted innovative methodologies tailored to us to generate substantive and formal knowledge for timely decision-making, aiming for both present and future.
Our partnership with LAMARCALAB on FIM GDL and Portamérica has enhanced our understanding of our audiences and the value of the information our events generate, helping us establish stronger commercial ties with clients, partners, and sponsors.
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