LaMarcaLab
Our Impact

+24 years
+200 brands
+10 countries

These figures support our ability to deliver results.

Success Stories

Since the beginning of our journey, we’ve been fortunate to support key decision-making processes, such as setting prices, expanding to new branches, entering new markets abroad, and determining how to provide coverage for brands in specialized channels. Our impact has made a meaningful difference in the lives of our clients, and this fills us with pride while also humbling us. We recognize that the work we’ve accomplished is the result of collaboration with those who trust in our team.

Here we want to share some of our success stories, both historic and recent, rooted in the generation of insights by LAMARCALAB®:

HONDA CRV

Challenge

Honda tasked us with setting the launch price of their SUV CRV when entering the market in 2001, at a time when they only sold the ACCORD and CIVIC models.

Result

Thanks to our evaluation and launch strategy, we established a price that propelled the CRV to become one of the brand’s best-selling models. Honda continues to trust us as their strategic partner.

BOEHRINGER INGELHEIM

Challenge

The challenge was to understand the precise segmentation of veterinarians by species and type of clinic in Central America and the Caribbean.

Result

The results of the market analysis, after examining different countries, allowed us to identify the key characteristics of the segments to better focus commercial efforts for greater profitability.

BOEHRINGER INGELHEIM

Challenge

The challenge was to understand the precise segmentation of veterinarians by species and type of clinic in Central America and the Caribbean.

Result

The results of the market analysis, after examining different countries, allowed us to identify the key characteristics of the segments to better focus commercial efforts for greater profitability.

OMNILIFE

Challenge

Analyze the market in the United States to identify suitable segments and evaluate the optimal location for a new plant.

Result

Our evaluation provided accurate data that allowed us to measure market viability and make clear strategic investment decisions.

OMNILIFE

Challenge

Analyze the market in the United States to identify suitable segments and evaluate the optimal location for a new plant.

Result

Our evaluation provided accurate data that allowed us to measure market viability and make clear strategic investment decisions.

HONDA CRV

Challenge

Honda tasked us with setting the launch price of their SUV CRV when entering the market in 2001, at a time when they only sold the ACCORD and CIVIC models.

Result

Thanks to our evaluation and launch strategy, we established a price that propelled the CRV to become one of the brand’s best-selling models. Honda continues to trust us as their strategic partner.

BOEHRINGER INGELHEIM

Challenge

The challenge was to understand the precise segmentation of veterinarians by species and type of clinic in Central America and the Caribbean.

Result

The results of the market analysis, after examining different countries, allowed us to identify the key characteristics of the segments to better focus commercial efforts for greater profitability.

Voices of Trust

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Trusted Voices
Working with LAMARCALAB has allowed us to remember who we are as an institution, to have a strategic perspective on our work, and to make decisions based on accurate data. Now, the challenge of facing the future feels closer and more tangible.
Ibero Leon
Dra. Ivonne Jeannette Pérez Wilson
Director of Communication and Institutional Linkage at Ibero-American University León Guanajuato
Collaborating with LAMARCALAB has reminded us of our identity as an institution, provided a strategic perspective on our activities, and enabled us to make data-backed decisions. The future now feels closer and more manageable.
Universidad Marista de Guadalajara
Mtro. José Olivares Lira
Quality and Innovation Director at Universidad Marista de Guadalajara
Our partnership with LAMARCALAB on FIM GDL and Portamérica has enhanced our understanding of our audiences and the value of the information our events generate, helping us establish stronger commercial ties with clients, partners, and sponsors.
FIM GDL
Sergio Arbelaez Ospina
UDG Music Coordinator and FIM GDL Director
LAMARCALAB has been an innovation ally for me, a team that has helped me develop new ideas and strategically implement actions that drive not only the success of the company but also the growth and development of the agricultural food industry. LAMARCALAB, Sergio Rodea, and the entire team have infused their passion and expertise from start to finish in our collaborated projects. They are a firm keenly aware of market needs and at the forefront of trends in consumption, habits, and interests across various industries. Above all, they’ve shown me they are a driving force for breaking paradigms.
FMC
Mtro. Edgar González Zúñiga
LAN Communication Coordinator at FMC
Working with the LAMARCALAB team has been a very positive experience. From the beginning, they instilled trust with their honesty and transparency. They focused on diagnosing the positioning of our brands and identified key actions to add value. They have always maintained direct communication, helping us identify and enhance our areas of opportunity, which was directly reflected in the company’s results. Although our relationship recently evolved beyond being just service providers, they always make us feel supported. I would definitely recommend their services to anyone looking to improve significantly.
Ok Pastelería
Jorge González
General Director of The GB Advisory Team
Working with LAMARCALAB has undoubtedly marked a before and after in our decision-making processes. Thanks to the results of the market research they conducted, we’ve developed more effective marketing strategies and, most importantly, they’ve helped us better identify and understand the educational offerings at both national and international levels. This has allowed us to focus on meeting our students’ expectations. What stands out the most is their support and the workshops they’ve provided, offering analyses tailored to our needs. Thank you so much, LAMARCALAB, for your support and follow-up!
Universidad Panamericana
Dra. Friné Velázquez
School of Hospitality Dean at Universidad Panamericana Guadalajara
We, at Grupo Alaruz, have greatly benefited from working with LAMARCALAB®, both with Sergio and his entire team. Particularly in our industry, which involves credit services and everything related to housing and construction, we sometimes make the mistake of developing solutions based on what we think people want. Thanks to Sergio and his team, we have been able to design commercial and communication strategies and strengthen our business plans by identifying what people actually need. It has been a pleasure working with LAMARCALAB®, and we look forward to continuing our collaboration with them.
Grupo Alaruz
Luis Águila
Founding Partner and CEO of Grupo Alaruz
Trusted Voices
Our Impact Map

We’ve had the privilege of earning the trust of our clients, who have tasked us with conducting analyses in the United States, including states like California, Texas, New York, and Florida, among others. We’ve carried out research in various cities in Canada and throughout Mexico, where we were born. Additionally, we have performed analyses and market research in diverse segments across Santo Domingo, Panama, Peru, Argentina, Colombia, Chile, and Ecuador, just some of the more than 10 countries we’ve worked in.

Our 24+ years of operations have given us an understanding of the cultural differences in consumption across our continent, and we are ready to bring this expertise to your projects.

In the last 3 years

30k+
Surveys
1000+
Focus Groups
1500+
Interviews
300+
Ethnographies

Contact Us

Let’s get in touch today and take the first step together to strengthen your brands, focus on your markets, and achieve a clear path to enhancing your profits. We are ready to listen: