Learn about some of our success stories

Success Stories

Since the beginning of our journey, we’ve been fortunate to support key decision-making processes, such as setting prices, expanding to new branches, entering new markets abroad, and determining how to provide coverage for brands in specialized channels. Our impact has made a meaningful difference in the lives of our clients, and this fills us with pride while also humbling us. We recognize that the work we’ve accomplished is the result of collaboration with those who trust in our team.

Here we want to share some of our success stories, both historic and recent, rooted in the generation of insights by LAMARCALAB®:

HONDA CRV

Challenge

Honda introduced the CR-V SUV to the Mexican market in 2001, at a time when only the ACCORD and CIVIC models were being sold. At that moment, the brand was determining the initial launch price and invited us to assist in setting its starting price.

Result

The launch price of the CR-V SUV was set based on our market evaluation and launch strategy. This model has become one of the brand’s best-selling products, and Honda remains our client to this day.

C&A EN MÉXICO

Challenge

In 1999, we were one of the key agencies involved in the launch of the C&A brand in Mexico. Our mission was to develop innovative insights to capture the attention of the young market and effectively position credit offerings.

Result

Today, the brand has expanded its presence with over 70 stores in more than 50 cities across the country. We maintain a strong relationship with them, as they continue to trust our services to this day.

UNIVERSIDAD IBEROAMERICANA LEÓN

Challenge

In 1998, we faced the challenge of establishing a continuing education department at Universidad Iberoamericana León in collaboration with an internal team.

Result

Today, this unit remains a prominent benchmark in the business sector of the Bajío region in Mexico. We are proud to say that the university continues to be our client, and our director still teaches in graduate business programs at this institution.

SQUALO

Challenge

We took on the challenge of defining the social meaning of this brand for its diverse tribes of followers and consumers. Our branding strategy focused on creating in-store experiences and communications that reflect authenticity and foster an emotional connection with values and attitudes that are appealing and compatible with its audiences.

Result

We developed a comprehensive branding strategy with a clear focus on the target audience and a cohesive narrative across all touchpoints. Additionally, the project included store ambiance design and staff training to ensure the effective implementation of the defined branding strategy.

TEQUILA CLASE AZUL

Challenge

Brand Valuation: Transforming Intangibles into Real Value
Did you know that your brand is one of your most valuable assets? In collaboration with our team of specialists, we have conducted a thorough evaluation that uncovers the true economic value of this well-positioned brand in the luxury goods sector.

Result

Our approach not only ensured an accurate valuation but also became a crucial tool for designing smart investment strategies.

FMC

Challenge

Together, we faced the commercial challenge with distributors: Innovation and Adaptability. In light of the new reality of the Mexican countryside and the demand for products in the category, we faced a significant challenge: strengthening the sales force of their distributors.

Result

Through commercial innovation workshops, we leveraged insights from our market studies to design tools and processes that enable this brand not only to adapt to climate changes and global warming but also to respond effectively to increasingly intense competition. Discover how our business solutions are driving the success and resilience of our clients in an ever-evolving environment.

LABORATORIOS SOPHIA

Challenge

For several consecutive years, we have conducted comprehensive brand positioning studies at an international level, interviewing ophthalmologists from various countries in Central America and the Caribbean in their clinics.

Result

Using mixed-market research methodologies, we have closely collaborated with our clients to measure and strengthen their brand positioning and optimize their business practices in key markets such as Ecuador, Colombia, and Peru. Additionally, we have made significant contributions to the development of successful launch strategies, such as the recent brand entry into Argentina.

BOEHRINGER INGELHEIM

Challenge

The challenge was to understand the precise segmentation of veterinarians by species and type of clinic in Central America and the Caribbean.

Result

The results of the market analysis, after examining different countries, allowed us to identify the key characteristics of the segments, enabling us to focus commercial efforts more profitably.

AKRON

Challenge

The brand was interested in understanding the fuel station market in Mexico at the time when gasoline prices would be deregulated.

Result

After conducting national research, we were able to decipher the strategy that allowed the brand to launch its own label in the Mexican territory. Today, they have over 20 service stations where they offer their products and brands.

RESTAURANTE ALCALDE

Challenge

The challenge was to analyze the location of this renowned restaurant by Chef Paco Ruano, ensuring it had the characteristics compatible with French cuisine and a location with enough traffic to attract diners.

Result

As a result of a comprehensive market analysis, we were able to identify the location it currently occupies. Needless to say, it is now one of the best-positioned restaurants in the world.

CONJUNTO DE ARTES ESCÉNICAS

Challenge

Having the value of the naming rights for the venue allowed us to negotiate with brands the strategy for its name at the location itself.

Result

The economic value of the naming rights was identified, which facilitated the commercialization of the price for a name rights contract. A bank was the one that decided to support the cause of this unique cultural entertainment center.

OMNILIFE

Challenge

The challenge was to analyze the market and the segments that the United States offers to the brand in order to evaluate the location of a plant./p>

Result

The result allowed us to measure the market viability for making investments in that country, and with objective and precise data, clear decisions have been made regarding this project.

CONVERT SOLUTIONS

Challenge

The challenge has been to align the challenges of this great company, which adds value to automotive brands worldwide through its adhesive products, with human talent.

Result

Every year since 2017 and up to the present, a workplace health study is conducted that includes commercial and productivity results, as well as the adoption of the brand strategy in the routines and rituals of the associates’ work life.

FERIA INTERNACIONAL DE LA MÚSICA / PORTAMERICA

Challenge

Achieving the financing of the event’s operation through a strategy of sponsoring partners, making it one of the most important events in Ibero-America.

Result

Digital and physical audiences were defined, enabling a compatibility analysis with brands that share the purpose of strengthening emerging and independent musical talents in Latin America. A commercial strategy was designed to attract sponsoring partners, and annual fundraising has been increasing, attracting the attention of national and international brands that are supporting this cause.

Voices of Trust

01 / 07

Working with LAMARCALAB has allowed us to remember who we are as an institution, to have a strategic perspective on our work, and to make decisions based on accurate data. Now, the challenge of facing the future feels closer and more tangible.

Dra. Ivonne Jeannette Pérez Wilson

Director of Communication and Institutional Linkage at Ibero-American University León Guanajuato

Collaborating with LAMARCALAB has reminded us of our identity as an institution, provided a strategic perspective on our activities, and enabled us to make data-backed decisions. The future now feels closer and more manageable.

Mtro. José Olivares Lira

Quality and Innovation Director at Universidad Marista de Guadalajara

Our partnership with LAMARCALAB on FIM GDL and Portamérica has enhanced our understanding of our audiences and the value of the information our events generate, helping us establish stronger commercial ties with clients, partners, and sponsors.

Sergio Arbelaez Ospina

UDG Music Coordinator and FIM GDL Director

LAMARCALAB has been an innovation ally for me, a team that has helped me develop new ideas and strategically implement actions that drive not only the success of the company but also the growth and development of the agricultural food industry. LAMARCALAB, Sergio Rodea, and the entire team have infused their passion and expertise from start to finish in our collaborated projects. They are a firm keenly aware of market needs and at the forefront of trends in consumption, habits, and interests across various industries. Above all, they’ve shown me they are a driving force for breaking paradigms.

Mtro. Edgar González Zúñiga

LAN Communication Coordinator at FMC

Working with the LAMARCALAB team has been a very positive experience. From the beginning, they instilled trust with their honesty and transparency. They focused on diagnosing the positioning of our brands and identified key actions to add value. They have always maintained direct communication, helping us identify and enhance our areas of opportunity, which was directly reflected in the company’s results. Although our relationship recently evolved beyond being just service providers, they always make us feel supported. I would definitely recommend their services to anyone looking to improve significantly.

Jorge González

General Director of The GB Advisory Team

Working with LAMARCALAB has undoubtedly marked a before and after in our decision-making processes. Thanks to the results of the market research they conducted, we’ve developed more effective marketing strategies and, most importantly, they’ve helped us better identify and understand the educational offerings at both national and international levels. This has allowed us to focus on meeting our students’ expectations. What stands out the most is their support and the workshops they’ve provided, offering analyses tailored to our needs. Thank you so much, LAMARCALAB, for your support and follow-up!

Dra. Friné Velázquez

School of Hospitality Dean at Universidad Panamericana Guadalajara

We, at Grupo Alaruz, have greatly benefited from working with LAMARCALAB®, both with Sergio and his entire team. Particularly in our industry, which involves credit services and everything related to housing and construction, we sometimes make the mistake of developing solutions based on what we think people want. Thanks to Sergio and his team, we have been able to design commercial and communication strategies and strengthen our business plans by identifying what people actually need. It has been a pleasure working with LAMARCALAB®, and we look forward to continuing our collaboration with them.

Luis Águila

Founding Partner and CEO of Grupo Alaruz

We’ve had the privilege of earning the trust of our clients, who have tasked us with conducting analyses in the United States, including states like California, Texas, New York, and Florida, among others. We’ve carried out research in various cities in Canada and throughout Mexico, where we were born. Additionally, we have performed analyses and market research in diverse segments across Santo Domingo, Panama, Peru, Argentina, Colombia, Chile, and Ecuador, just some of the more than 10 countries we’ve worked in.

Our 24+ years of operations have given us an understanding of the cultural differences in consumption across our continent, and we are ready to bring this expertise to your projects.

In the last 3 years

30k+

Surveys

1000+

Focus Groups

1500+

Interviews

300+

Ethnographies

Contact Us

Let’s get in touch today and take the first step together to strengthen your brands, focus on your markets, and achieve a clear path to enhancing your profits. We are ready to listen: