AMAI

Since we have been part of AMAI we have been proactive with the disclosure of the industry evidence, because we believe that organizations, despite their nationality, if they learn to make decisions appropriately based on data, will help their brands to gain better results and that, will generate prosperity in the communities

In 2017 LAMARCALAB® co-organized with the ITESO University and AMAI, the event called DESIGN OF THE FUTURE where it was possible to gather more than 1,000 attendees

Here are some images that show the collaboration between the three organizations to raise awareness among university students, entrepreneurs, and leaders about the importance of making decisions based on evidence.

2018

In 2018 LAMARCALAB® organized together with AMAI the first Forum called THE BOOKS ALSO ARE CONSUMED.

We had great presentations and great guests, on that occasion LAMARCALAB® presented its study called THOUSAND MEXICANS AFFIRM THAT THEY READ, a study that you can find in our TRENDS section on this website.

We share some images of that first event of the evidence industry in a forum as important as FIL.

2019

In 2019 LAMARCALAB® once again organized the second Forum called THE BOOKS ARE ALSO CONSUMED.

LAMARCALAB® presented a study called TELL ME WHAT YOU READ AND I WILL TELL YOU WHAT YOU CONSUME, a study that you can download in our TRENDS section on this website.

We share some images of that first event of the evidence industry in a forum as important as FIL