A NAVIGATION CHART MAKES THE DIFFERENCE
Defining a destination is not the same as getting to it, thus some of the old sailors that explored the world had a navigation chart in hand, which helped them to reach their destination.
We help you build this navigation chart to help you achieve your goals.
The tools, methodologies and decision charts become important when there’s trouble in sight and you need help from an experienced and objective perspective.
Our job is to guide you, we apply our multidisciplinary talent in each project, by curating on-site evidence and market data to help you ease decision making.
In this section, we share some client success stories, achievements that we have reached together, because when teams unite and deliver their experience and vision, the result is an amplified value.
Here are some examples of what we have lived with them:
ICONIC SUCCESS CASES
CHALLENGE
In 1999, a European retail clothing store wanted to launch in Mexico, and our task was to develop insights in order to set the locations of the stores with college-aged groups.
METHODOLOGY
- Detailed surveys
- College events and surveys
RESULTS
Nowadays, the brand has more than 70 stores in more than 50 cities within the country, and has a sizable number of card holders.
CHALLENGE
In 2001, an Asian car brand wanted to launch its first SUV and the brand wanted to fix the starting price in order for the target market to be able to afford it.
METHODOLOGY
- Focus groups in launch cities.
- Panels with the users of the same class of different brands and the estimation of price elasticity.
RESULT
The launch was made at the identified price point in the launching strategy. This model is one of the company’s top-performing.
CHALLENGE
To create a continuing education area in a University of the Bajio area.
METHODOLOGY
- Surveys
- Interviews
- Benchmarking
- Price fix consultation and launch strategy
RESULT
Today, and since 1998, the Continuing Education area of this university has a solid and profitable offer for the institution, as well as a relevant offer for the community of this part of the country.
CURRENT SUCCESS CASES
CHALLENGE
An over-the-counter product desired to review the acceptance of its bottle and to evaluate the possibility of offering a new one.
METHODOLOGY
- Crowdsourcing in social media
- Nation-wide user survey
RESULT
Decision on the strategy of the bottle, the brand is a top performer in their organization.
CHALLENGE
A luxury car brand in Mexico wanted to know insights which would allow them to innovate in some of their cars.
METHODOLOGY
- Nationwide surveys
- Ethnographies
RESULTS
Other than the identified changes for the new models, brand values were identified, which were used towards the strengthening of this family of cars
CHALLENGE
One of the most innovative venues in the country required a ´Naming Rights’ valuation to have investors sponsor their name and to be compatible with their brand.
METHODOLOGY
- Survey
- Ethnographies
- Venue valuation to fix the value of the investment by a sponsor
RESULT
Less than 6 months before the result, the venue had already negotiated their name for a determined period, offered at the time of the negotiation.
